Case Studies

Made In USA Tradition Thrives On The Modern Market

 

The Company – leading fine apparel manufacturer

The Challenge – improve profitability and increase customer base in a shrinking market

 

What We Did – delivered intensive business development plan • supervise all marketing activities, online and print (including 80+ page full color catalog) • renegotiated vendor contracts • delivered sales and marketing analysis and recommendations • rebuilt e-commerce system • launched bimonthly newsletter • conducted extensive prospect mining

 

Results – 20% increase in revenues with corresponding increase in profitability • 10% reduction in annual expenses from improved operational efficiencies • over ten-fold increase in customer and prospect databases

 


 

Value-Added Producer Brings Innovation To Farming Tradition

 

The Company – farm-sourced manufacturer

The Challenge – launch a new venture, from invention prototyping to market

 

What We Did – prepared business plan and all financials • supervised branding and operations • market and technical feasibility studies • team building • applied to local, state, and national organizations for grants and favorable term financing

 

Results – more than $1.5 million obtained in start-up funding • successful completion of phase 1 product prototyping • research reports • team of top-tier professionals for patent, product development, and management • retail network established and ready to receive product

 


 

World-Class Music Meets World-Class Fans

 

The Event – annual Celtic music festival

The Challenge – produce a world-class festival experience, connect to a niche audience, build a loyal following in the highly competitive music festival market

 

What We Did – obtained top-tier talent • ensured a knockout festival location • created substantial and integrated online presence with website, blog, newsletter and Facebook page • provided all financial management, sales and advertising, logistical and programming elements

 

Results – a successful annual festival with thousands of attendees • online community of 4000+ on Facebook • well-established relationships with community, businesses, and vendors • superior, international presence and recognition established in less than three years • financial model that has allowed festival to remain in the black since its inception

 


 

Community Goals Ally With Academic Institution

 

The Organization – small non-profit, community-minded with international aspirations

The Challenge – create a sustainable, mutually-energizing relationship between the organization and its hosting university

 

What We Did – provided strategic business management and financing • maintained business plan • designed and produced website and multimedia content • fostered team-building

 

Results – physical home base established on university campus • great organization relationships with all levels of university personnel, from students to faculty and administration • successful track record of aiding alumni with employment opportunities • many successful outgrowths including internships and academic programming

 

 

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